Unlocking American domestic work: Demand, benefits and success stories of large companies (including analysis of Care.com, Google & Facebook examples)

The American domestic service industry is booming, not only limited to traditional domestic workers, but also extending to high-end home services, and even attracting the attention of large companies. With the development of social economy, more and more families need professional domestic services to improve the quality of life, especially in big cities such as Silicon Valley. This provides unprecedented opportunities for domestic workers.

The current situation of the American domestic service industry

American domestic services cover a wide range, including but not limited to: nanny, housekeeper, home chef, tutor, elderly caregiver, gardener, cleaner, personal assistant, etc. As the aging population in the United States becomes increasingly serious and dual-income families have an increasing demand for a high-quality life, the demand for the domestic service industry continues to grow. Companies like 58 Daojia are optimizing services through technology to make signing and interviewing more convenient.

Large companies' demand for domestic work: Take Care.com, Google & Facebook as examples

Large companies' demand for domestic work is mainly reflected in the following aspects, and Care.com has seized these needs:

1. Executive family services: Many executives of large companies are busy with work and have no time to take care of family matters, so they need professional domestic workers to take care of their families, children and the elderly. These executive families usually have high requirements for domestic workers, who need to have a good education background, rich work experience and excellent communication skills. Care.com makes the information of nannies or domestic helpers public online by providing detailed personal information, work experience, skills, location, free time, salary requirements, etc., so that employers can easily choose.

2. Education of children of corporate executives: Some large companies will provide high-end educational resources for the children of executives, including hiring private teachers and tutors. These teachers need to have professional subject knowledge and teaching experience, and can provide personalized tutoring and guidance for children. For example, there is a tutor for young children in Belcher's Garden, Hong Kong University Station, Monday and Friday 3:30pm-6pm, hourly wage $120.

3. Employee benefits: Google and Facebook's domestic benefits As a means of attracting and retaining top talent, companies such as Google and Facebook have partnered with Care.com to provide employees with domestic service benefits. This usually includes subsidies or discounts for finding and hiring services such as nannies, child care, elderly care and pet care. These companies know that helping employees solve family affairs can improve their work efficiency and happiness.

4. Housekeeping service companies Healthcare companies such as Jiayu Xiangmei are expanding their housekeeping services.

The real requirements for large companies to recruit housekeeping jobs

Care.com provides families with publishing functions, search functions, and background checks for some paid membership services, providing a simple and comprehensive solution. Large companies, or families recruiting through Care.com, usually put forward the following specific requirements when recruiting housekeeping jobs:

Educational background: Most high-end housekeeping positions require applicants to have a bachelor's degree or above and have relevant professional knowledge and skills. Some positions even require applicants to hold relevant certificates, such as early childhood education qualifications, nursing qualifications, etc. For example, Silicon Valley recruits bilingual nannies in Chinese and English, requiring a bachelor's degree.

Work experience: Rich housekeeping work experience is the key to a successful application. Companies usually require applicants to have more than 3 years of relevant work experience and be able to complete various housekeeping tasks independently. Looking for a housekeeper (live-in work) 5 days a week, live-in work, monthly salary $30,000 (experienced candidates can be offered higher salaries).

Language skills: Fluent English is a basic requirement. Some positions may also require applicants to master other foreign languages, such as Chinese, Spanish, etc. Silicon Valley positions require bilingualism in Chinese and English.

Professional skills: Depending on the position, companies will require applicants to have different professional skills, such as cooking, cleaning, nursing, education, etc.

Communication skills: Good communication skills are the basis for establishing a good relationship with employers and family members. Companies hope that applicants have good communication skills and can express their ideas and opinions clearly and accurately.

Responsibility and professional ethics: Housekeeping work requires a high sense of responsibility and professional ethics. Companies hope that applicants are honest, conscientious and responsible, and can provide high-quality services to employers.

Background check: Care.com has realized the importance of safety issues and provides background check services, including three main projects: motor vehicle record check, criminal record check and criminal record check. Companies usually conduct strict background checks on domestic workers to ensure that they are safe and reliable.

Benefits after obtaining a domestic worker job in the United States (especially positions supported by Google and Facebook employees)

After successfully obtaining a domestic worker job in the United States, domestic workers can enjoy the following benefits:

1. High salary: Compared with other industries, the salary level of the domestic worker industry in the United States is higher. According to Indeed data, the average hourly wage of domestic workers in the United States is US$20, and the annual salary of some high-end positions can even reach one million US dollars. The annual salary of a bilingual nanny in the Silicon Valley area can reach US$110,000-130,000. In addition, the monthly salary of a live-in nanny can reach $35,000 in Hong Kong.

2. Benefits of Google and Facebook employee support: Data from Care.com shows that such positions can provide up to 27% income growth compared to positions without welfare support.

3. Good working environment: Working in a senior executive family or large enterprise, domestic workers can enjoy a good working environment and living conditions.

4. Complete welfare protection: US law stipulates that employers must purchase workers' compensation insurance, unemployment insurance, etc. for domestic workers to protect their legal rights and interests.

5. Career development opportunities: By continuously learning and improving their skills, domestic workers can continue to develop in their career path and be promoted to positions such as senior housekeepers and family managers.

6. Cultural exchange opportunities: Working in a multinational family or international enterprise, domestic workers can be exposed to different cultures and values ​​and expand their horizons.

Care.com: The "Amazon" of the Housekeeping Industry

Care.com's business model is similar to Amazon's, acting as an intermediary platform[4]. Care.com solves the problems of opaque information, untimely service, and unreliable service in housekeeping services by:

Information transparency: Care.com discloses detailed information about housekeepers, including reviews, work experience, etc.

Timely response: Care.com guarantees that employers can find a satisfactory housekeeper within three days.

Safety guarantee: Care.com provides background check services to ensure service quality and safety.

How ​​Google and Facebook help: Case analysis

Maria, an experienced child caregiver, found a family working at Google through Care.com. Because Google provides housekeeping subsidies to employees, the family is able to pay a higher hourly wage and provide additional benefits such as paid vacation and health insurance. Maria's income has increased by 30% compared to before, and her quality of life has also improved significantly.

Ms. Zhang, a nanny who is fluent in both Chinese and English, established a connection with the family of a Facebook executive through Care.com. In addition to the generous salary, Ms. Zhang also has the opportunity to participate in the family's cultural activities, learn new skills, and communicate with people from different backgrounds, which greatly enriches her life.